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Fall 2020: Primary Market Research and Competitor Analysis of Veteran-targeted Non-profit Organizations

Affiliations: Mays Business School
Project Leader: Christopher Nettles
christopher.nettles@tamu.edu
Management
Faculty Mentor: Dr. Janet Marcantonio, Ph.D.
Meeting Times:
TBD
Team Size:
4
Open Spots: 0
Special Opportunities:
Introductions and interaction with the McFerrin Center for Entrepreneurship, exposure to potential employers post-graduation
Team Needs:
Motivated undergraduate students interested in business, veterans, not-for-profit, data analysis, business model canvas, customer development, and market research to participate as research assistants for a MBA capstone project
Description:
Every year, 200,000 veterans transition from active duty service. 9.1% of all business in the United States are veteran owned, while veterans make up only 7.6% of the population as a whole. As part of our path to form a non-profit organization to help veterans interested in started new businesses, we need to assess two specific criteria. The first is primary market research to identify how we can best serve the veteran community. The second is the viability of ideas presented to us from future veteran business owners

 

Written by:
Elif Kilicarslan
Published on:
August 22, 2020

Categories: FullTags: Fall 2020

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