| Affiliations: | DeBakey Executive Research Leadership Program |
| Project Leader: | Natasha Brison, JD, PhD natasha.brison@tamu.edu Health & Kinesiology |
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Meeting Times:
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TBD |
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Team Size:
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4
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| Open Spots: | 0 |
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Special Opportunities:
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Experience collecting and analyzing federal and national data; potential to earn co-authorship opportunities.
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Team Needs:
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Interest in learning about sports and the legal aspects of marketing; strong written and verbal communication skills; interest in case law and a desire to learn about regulatory proceedings. |
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Description:
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Advertisements for sport products often utilize subjective claims about product characteristics and features to differentiate products from those of their competitors. As a result, the Federal Trade Commission (FTC) and National Advertising Division (NAD) have investigated multiple sport companies for false advertising claims. The results of this study will identify which sport brand claims are most inclined to review by the FTC/NAD. |